Startup branding agency

We are a design firm experienced in brand identity, brand strategy and marketing websites for growing startups.

Backed in San Francisco, CA.


raised by our clients


startups acquired

11 years

in business

Trusted by startup VC's

Startup brand identity design

During the last ten years we've been perfecting our design approach that helps us create visual identities that evoke trust, professionalism and set a consistent design foundation for rapidly growing businesses.

Dedicated branding experts for startups

We have a team of more than 35 experts focused on UI/UX, web design, brand identity, iconography and brand illustrations. Our designers and developers can extend your team to support your rapid growth and help you move fast.

Branding capabilities for startups

Marketing Websites
Visual Brand Identity
Brand Strategy
UI/UX Design
Iconography and Illustrations
Mobile App Development

Startup's client feedback

Startup branding packages


Visual Positioning document

Logo Mark

Word Mark

Combination of logo mark and word mark

Clear space for logo mark and word mark

Primary Color Palette

Basic Logo Guidelines



All items from Minimal +

Secondary color palette

Best practices (Do/don’ts)

Brand Pattern(s)

Brand Application Examples (social, web, collateral, etc.)


Extended Logo Guidelines



All items from Basic +

Type System Recommendations (without UI testing)

Colleteral (letterhead/envelope, business cards)

Swag (t-shirt, cap, toddler bag)

Social networks assets (Facebook, Twitter, LinkedIn, etc. - up to 5 platforms)

FAQ about startup branding

How long does it take to design a brand identity for a startup?

Depending on the package, the brand design work may take from 8 weeks and
more. If there is an existing logo design, startup founders usually need more time
to decide. We call it a natural resistance to change that makes the timeframe
anywhere within two months, even for the smallest package. We know you
probably needed it yesterday, but the good design takes time.

Do you guys accept equity?

We can consider a cash + equity deal when we provide our services with a slightly
reduced rate for a small portion of the company. But there are different factors
that we look at before accepting these types of projects.

What if I don’t like the final result?

Since we work as an extension of startups teams and continuously communicate
with the stakeholders, our clients play a very active role in the decision-making
process. So there are no surprises along the way. As a result, there is usually a
zero chance that you don’t like the final delivery unless you were entirely isolated
from the communications

How does your branding process look like?

We collect information about the project, analyze competitors, and audit the existing identity to clearly understand the task and have a strong foundation for the upcoming work.

Visual positioning:
Based on the competitive landscape and the target audience, we create a visual positioning of the brand. We go through several exercises to define the critical characteristics of the future visual brand identity.

Brand mood and attributes:
This phase is vital for identifying a cloud of attributes such as adjectives and nouns and then group them. And then, we prepare mood-boards for each of the logical groups.

Style guide:
Our final output is a visual brand identity guide that combines all basic visual assets like logo, wordmark, typefaces, and other materials in one delivery. It allows our startup clients team to have a single source of truth and set some rules for visually consistent use of the brand across all touch-points, starting from marketing websites, social media, product design, and more.

Do you work with pre-seed startups?

Most of our clients are seed or pre-round A startups. Our startup branding agency can work with a startup that raised a friends and family round, however, we’d highly recommend choosing the smallest package possible as the final delivery. Having lots of assets ready before you even find your market fit is not the best way to spend your money. Keep it for a later stages.

Do you provide marketing services?

We are a branding design agency, and our expertise is all about design. However, our team has more than 500k followers total across all social networks. And once we design your startup branding, we can post the results to our online portfolios. It can help you build brand awareness in the design/tech community.